2026-03-12
Vertical-first storyboarding that survives legal review
By Mina Sato
process · compliance · creative
Teams often storyboard in landscape because that is how monitors are oriented, then crop for feeds. We flip the order: start with a 9:16 frame, mark safe zones for UI overlays, and only then sketch supporting landscape cutdowns if a placement demands them.
Legal review lands faster when each beat references a source document. We attach footnotes in the board itself—SKU facts, clinical citations, or promo rules—so reviewers see the creative and the proof in one pass.
The workshop output is a single Figma page exported to PDF for archives, plus a motion notes column describing pacing. Trafficking teams inherit clean filenames and version tags, which reduces midnight errors when campaigns scale across APAC time zones.